Local SEO (Search Engine Optimization) is the process of improving a business’s visibility in local search results on search engines like Google. It helps businesses connect with nearby customers who are searching for products or services in their area. This includes optimizing a Google Business Profile, using relevant local keywords, managing online reviews, and building local backlinks. Local SEO is especially important for small and medium businesses that serve specific cities or regions.

It ensures that when someone searches for services “near me” or in a specific location, your business appears at the top. Keeping up with search engine updates and creating location-based content also play a key role. By focusing on these strategies, local SEO increases foot traffic, phone calls, and online inquiries. It’s a powerful digital marketing approach that helps businesses grow their presence in the community and compete effectively in the local market.