Keyword Research

Keyword research is the foundation of effective SEO and digital marketing. It involves identifying the search terms your target audience uses to find information, products, or services online. This process helps businesses understand user intent, prioritize high-value keywords, and create content that ranks well in search engines. Tools like Google Keyword Planner or SEMrush aid in analyzing search volume, competition, and relevance. Well-executed keyword research improves website traffic, enhances user engagement, and drives conversions by aligning content with audience needs.